Stop Fighting SEO
It doesn't make any sense to treat SEO and ROI like they're the worst enemies in the universe.
Yet, that's what marketers end up doing when they fail to help SEO and ROI work together.
I explore that topic in a new Marketing Pilgrim article called "New Archenemies? SEO and ROI - Say It Ain't So Joe."
The piece offers 10 tips to make the most of SEO and ROI.
Here's a quick look:
"You’ve got IT staffers with little or no marketing backgrounds overseeing websites. Companies let zealous marketers run amok amid a minefield of design and architecture flaws. Owners try to personally bridge both the technical side with lame content because they won’t or can’t pay experts."
Read the entire article. Or view the video introduction:
Technorati Profile
Yet, that's what marketers end up doing when they fail to help SEO and ROI work together.
I explore that topic in a new Marketing Pilgrim article called "New Archenemies? SEO and ROI - Say It Ain't So Joe."
The piece offers 10 tips to make the most of SEO and ROI.
Here's a quick look:
"You’ve got IT staffers with little or no marketing backgrounds overseeing websites. Companies let zealous marketers run amok amid a minefield of design and architecture flaws. Owners try to personally bridge both the technical side with lame content because they won’t or can’t pay experts."
Read the entire article. Or view the video introduction:
Technorati Profile
Labels: B2B, B2C, Internet, marketing, Marketing pilgrim, ROI, search engine optimization, SEO
